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Sep 05, 2012

Why do banner ads (still) exist?

They look horrible, are more like plain ol' print ads than a form of advertising that takes true advantage of its medium, and they don't offer particularly good CTRs, but, says Digiday:

Agencies know how to build and buy them; publishers know how to sell them.

How true.

via The Atlantic

Posted by in Marketing, Media, Web |

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