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Mar 23, 2013

Hacked PCs falsify billions of ad clicks

Excerpt: "Online investigators have exposed a network of hijacked computers that defrauded advertisers by generating billions of fake ad views. The so-called botnet scheme, which hijacked 120,000 residential PCs in the US and cost advertisers millions of dollars a month, highlights the increasing complexity and opacity of online advertising."

More here: http://www.ft.com/intl/cms/s/0/ab60c728-908f-11e2-a456-00144feabdc0.html#axzz2O5hy5q8j

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Posted by in Analytics, Emerging technology, Marketing, Media, Web |

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