OUCH! Excerpt: "It has been a year full of non-critical looks at a company that has made news for giving iPhones to its employees, rapping remote workers on their knuckles and minor upgrades to once iconic products. Or as a cynic (like me) would say — it is like spraying Chanel No. 5 in a pigsty. ... I can sit and talk about in this abstract terms, but the fact is that Yahoo’s core is getting completely hollowed out. According to one Wall Street analyst, search-based advertising accounts for about 75 percent of company’s operating profits, and yet no one seems to notice that Yahoo’s share of US search queries has declined from 20.3 percent in 2009 to 11.3 percent at the end of July 2013. In fact, every month is a new low."