On VentureBlog last week:
When at both ends of a call, SkyGenie Voodoo provides free international calls using your current phone system. For less than $100 in equipment, any company with overseas offices can get rid of their huge telecommunications costs.
I'm blown away.
SkyGenie is a product offered by a Taiwanese company called Sysgration (website seems to be down but cached on Google), which uses Skype to provide free or low-cost phone calls using a normal telephone instrument. The device allows users to continue using the handset with the normal telephone network. And unlike Skype itself, it allows routing of Skype calls to other phones and route conventional calls to Skype.
For a hundred bucks? My first reaction is, "you're kidding!" My next thought is that it is probably still some time away from widespread commercial or home use, although I am aware that some companies are already using VOIP for their internal calls. I expect providers will initially target large companies with offices across the world. Smaller businesses will have to wait a bit for judging by these comments.
But get it right and imagine the market size! A whole new set of consumers could get in on the action and so could a whole new ecosystem of businesses (off the top of my head: billing software providers, add-on data/service/content providers, security & surveillance services, video-conferencing). Of course, many of these already exist in one form or the other. What I'm going ga-ga over is the potential for growth in a new (and potentially disruptive) domain.