The FT has an interesting article on Tencent, the Chinese Internet company that has grown leaps and bounds over the past few years to now become one of China's largest and most valuable Internet players. Quite well written, I thought, covering all the major aspects of Tencent's business and the reasons for its success so far.
What irritates me about the article though, as with so much press out there, is the headline: "Why Tencent could teach Twitter a few tricks". Why does this irritate me?
For starters, Twitter is mentioned all of once in the article body. The article is about Tencent, not Twitter. Why insert Twitter in the headline, Mr Sub-Editor, when the journalist herself has focused on Tencent?
But more importantly, where is the sense of proportion? Tencent is expected to have revenues of $1.5B-2B for 2009, it has 500M active accounts for its QQ messaging platform alone, its market capitalisation is $39B, it had a net margin of 39% as of 2008, and the list of achievements goes on.
And Twitter has... hype. The company itself doesn't seem to release user stats but estimates I've seen are piffly. Take this post for example which estimates that US users will number 18 million as of the end of 2009. Globally, the service may have anywhere from 35 million to 45 million users. Monthly unique visitors number in the 6 million to 10 million range. But, and here's the rub,
- "Users” are defined as people who access Twitter at least once per month. Once per month?!
- How many of these "users" are robots? No one knows.
- Twitter also has a high abandonment rate, estimated at 60% in the first month alone as of April 2009, meaning that 60% of users abandon the service within the first month of signing up! Who knows how many more follow the crowds to the exits thereafter.
- And most importantly, Twitter doesn't make money!
The only thing Twitter has done well is market itself to the media (not users). Ok, they've had a bit of a role in helping to disseminate news during occasional events such as the Nov 2008 Bombay terrorist attacks but this doesn't in any way make the company a broad-based success.
So can the media please stop with the Twitter hype? There are many many more deserving companies out there, especially outside the US.