Getting your start-up through tough times

Mohanjit Jolly of DFJ India writes another insightful article. To quote just one hard-hitting statement out of many:

Don’t think that the investors can’t afford to shut the company down, or can’t afford not to fund the company. Usually, the entrepreneur loses that game. Instead, it’s best to tackle the tough situations through collaboration, to anticipate the tough times ahead and have a plan to get through it.

How true.