As regular readers of this blog would recall, I talked about Lenskart.com a few days ago and wondered whether people would buy eyewear online. They must be reading my blog closely because, to convince me that my misgivings are unfounded, they've put me on their spam, ah, mailing list. Ok, I'm joking, of course.
I mean, I'm joking about their trying to convince me. I'm not joking about the email itself. I did get an unsolicited email from them touting their wares. Not just glasses but also watches, wallets and ladies' handbags. The email was sent not to my murli.net email address, which might be sort of understandable if this was a robot crawling the web for mentions of Lenskart, but to my work email address. How did they get this? (I do know the identity of one organisation that has sold my work email address to third parties in the past, but that's a story for another day.)
I wonder if their investors IDG Ventures know that their newest investee buys email addresses in bulk for spam purposes. I also wonder if one of the metrics presented by management to their board is "unique users" or "prospects contacted" or "email list size" or some such, whether people like me are (inappropriately) counted as part of this and whether -- listen closely now -- this metric determined to some extent the valuation that IDG assigned to the company.
Update: The funny thing is, the email ends with the following:
"Call: +91 8860004379/97 It's almost as amazing as our customer service."
Yes, I've no idea what that means.