Enough of the Big Data hype

Less is more when it comes to ‘big data’

http://www.ft.com/intl/cms/s/0/14fdf79c-2848-11e2-afd2-00144feabdc0.html#axzz2CADSXbG7

If all you're thinking of is how to get onto the Big Data bandwagon and forgetting about using the data to make the (big) decisions, you're doing it wrong.