Excerpt: "In 1995, sales of pagers were booming among Japan’s teenagers, and NTT Docomo’s decision to add the heart symbol to its Pocket Bell devices let high school kids across the country inject a new level of sentiment (and cuteness) into the millions of messages they were keying
into telephones every day. Docomo was thriving, with a bona fide
must-have gadget on its hands and market share in the neighborhood of 40
percent. But when new versions of the Pocket Bell abandoned the heart
symbol in favor of more business-friendly features like kanji and Latin
alphabet support, the teenagers that made up Docomo’s core customer base
had no problem leaving for upstart competitor Tokyo Telemessage. By the
time Docomo realized it had misjudged the demand for business-focused
pagers, it was badly in need of a new killer app. What it came up with
was emoji."
More here:
http://www.theverge.com/2013/3/4/3966140/how-emoji-conquered-the-world
This is an auto-generated post from my reading list courtesy IFTTT. See
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