The Little, Big Idea

Excerpt: "My wife Emily had a Little, Big Idea recently. Subscription boxes are a big deal in the States, but not yet in the UK or Europe. She thought it would be interesting to see if she could get a craft subscription box off the ground. I spent a couple of hours making her a logo, she wrote one blog post, no website, no big plan required, and now she has a little business, the Crafty Fox Box, growing. She’s had to learn as she’s gone along, but rather than taking months to get the idea perfect, she just started it. It’s a liberating way of doing things, and she’s already started her second, a stationery subscription box: paper.do."

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