Snip: "Advertisers are getting better at making their data-based divinations about who you are, what you like, and what you might want to buy seem like mind-reading."
More about what Kiip and ComScore are trying: http://pandodaily.com/2013/10/21/kiip-partners-with-comscore-and-introduces-new-tools-to-help-marketers-pretend-they-know-the-future/
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Nov 22, 2013
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