How Real-Time Bidding Will Influence The 2016 Election — And Change Don Draper's Job

Snip: "Real-time bidding (RTB), a method of selling and buying online display advertising in real time, is one of the fastest growing areas of digital marketing. According to the International Data Corporation, worldwide real-time bidding-based spending is expected to reach $20.8 billion in 2017 — which is a big jump from the $3.2 billion spent in 2013. Jeff Green recently talked to us about how programmatic buying and RTB are influencing the industry, from the 2016 elections to print ads — and how Don Draper's job is about to change."

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