Quite a lot of interesting stats here. Would be interesting to see how some of these data points have evolved over recent years. I also wonder how many Indian app users are on 3G vs 2G vs WiFi. Conversations I have had with industry players suggest that cellular data is still not the primary medium.
Excerpt: "Online investigators have exposed a network of hijacked computers that defrauded advertisers by generating billions of fake ad views. The so-called botnet scheme, which hijacked 120,000 residential PCs in the US and cost advertisers millions of dollars a month, highlights the increasing complexity and opacity of online advertising."
After posting this funny video the other day, I had a short exchange with a friend on Twitter:
Lo and behold, the FT now reports about fictitious Likes on Facebook. Is this as bad as fake clicks on ads and fake Twitter accounts? No. It's worse.
Fake clicks and fake Twitter accounts are generally generated by software robots. Yes, an advertiser loses money and yes, the advertising platform in question loses credibility. However, fake Likes on Facebook go one step further as the FT reports. Not only do advertisers and Facebook lose out, individual people's identities would seem to be used inappropriately to endorse certain advertisers.
Now, it's easy to see who's directly responsible for creating click fraud schemes and fake Twitter accounts -- individual fraudsters, not platforms like Google or Twitter themselves (though they certainly do take responsibility for policing their platforms). But who's responsible for fake Likes on Facebook?
My common-sense copyright notice: All original content on this site is copyrighted by the site owner. If you would like to use this anywhere, please credit this site as Greek Complexity at http://www.murli.net/. Please seek permission to use any of this content for commercial purposes. If possible, please also drop me an email at "blogfeedback [at] murli [dot] net" letting me know where I have been quoted (or send me a TrackBack). Thank you.