We all know that Marc Andreessen has a huge following. Somewhat less known is that he also gets on lots of people's nerves. Reasons for that are varied. One of the several reasons is that he has strong opinions and expresses them in a way that is sometimes discomfiting. Here's one great quote:
The consumer Internet industry, really the consumer Internet media industry, has done a terrible job over the last 20 years at giving brands the marketing solutions that they need. Solutions that provide the level of trust—the provable metrics, audience segmentation, and targeting—and the assurance that if something goes wrong it'll be made good: all the things that traditional advertising companies have been very good at providing. In our world too many companies try to just put all this stuff online and just make it a free-for-all. What that gets you are these online marketing auctions, these rock-bottom CPMs, and these just terrible, useless metrics. And it's just kind of been a sort of a race-to-the-bottom disaster.
I couldn't agree with this more. I am starting to work with a few companies who're out to tackle this very problem -- from the perspective of marketers and advertisers.
Plenty of other great soundbites on other topics here: http://management.fortune.cnn.com/2013/11/21/marc-andreessen/